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torsdag den 5. november 2009

Coca Cola syre selvmords robot

Coca Cola syre selvmords robot

In this artwork, the routine destruction we do to our bodies, mitigated through corporate mass media, is comically expressed through a robot named C3 (parodying Coca Cola's low-carb product C2).

C3 is a hex-crawler robot, outfitted with a CMUcam, enabling it with the ability to search and find puddles of Coca Cola placed on the gallery floor. When C3 finds a puddle of Coke, it sucks the beverage up through an electrical pump, and then sprays it across itself. The acidic compounds in Coke eventually eats through the robot’s skin, finding its way to the circuitry, causing it to break down. The robot is designed to search and consume until it kills itself.

Companies such as Coca Cola deploy marketing strategies that infuse culture with a sense of well-being and elevated self-worth, contradicting the actual benefits of the consumable product.


Anonym sagde ...

I have decided to check out the rumors what going around in the past few years, and will conduct the experiment myself.

I have put my son's milk tooth in a glass of cola and made a picture* of it every day for about 2 weeks, then once a few days.

Time by time I have washed it with toothpaste and toothbrush, then replaced the cola with fresh one.

For the experiment I use Coca Cola, because that is the most popular cola.

The result can be seen below.


tosommerfugle sagde ...

Mælketand udsat for Coca Cola nogle uger. Den blev ikke ætset væk, men emaljen blev nedbrudt til det bløde og gummiagtige:
> The Coca-Cola Experiment

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