"CrisisLine wanted to dispel the misconception that it takes a lot of effort, and training, to become volunteers and to save lives."
"The idea, using 'string and button' envelopes, addressed the brief with a clear and powerful demonstration.
By untying the string, recipients freed the 'noose' from a possible suicide victim, driving home the point that saving lives is easy. And that everyone has the ability to do so."
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